The rise and rise of influencers on the big screen

“In the future, everybody will be world famous for 15 minutes” - Andy Warhol
There’s a new tribe taking over Hollywood... and they’re disrupting the entire media industry. 

Think of the most powerful names in entertainment and you probably think of Spielberg, Lucas, Cruise, Roberts, Stone, Gosling, Jolie, Pitt. But if you really want a ‘who’s who’ of the new power list, then you need to look at the rise of the influencers. 

This new breed of celebutants didn’t need to find a channel to display their talents, they created their own and in the process, hooked in millions of fans who they can talk to directly. As a consequence of their huge and influential fan-base, the movie and TV execs are now chasing them to star in their upcoming vehicles.

Here are some influencers that started making videos in their bedrooms and are now taking meetings in Hollywood’s boardrooms.

Becky G

Becky GBecky G
Source: @iambeckyg 

Rebecca Marie Gomez first gained recognition in 2011 when she began posting videos of herself covering popular songs online and caught the attention of producer, Dr. Luke. On TV, Becky G and 2 of her songs featured in Empire but her biggest break so far is in the big budget, much anticipated Power Rangers movie, where she plays the Yellow Ranger Trini Kwan. This epic 21st century re-imagining of the Power Rangers legend is going to cement Becky G as a movie star to watch in 2017.

Amanda Steele

Amanda SteeleAmanda Steele
Source: @amandasteele

Video blogger, model, actress Amanda Lynn Steele gained fame with her YouTube channel, MakeupByMandy24, Signed to IMG models, Steele’s take on beauty and fashion draws in millions of fan girls and she’s now starring in the long-form TV series Guidance with Michelle Trachtenberg.

Meg deAngelis

Mia DeAngelisMia DeAngelis
Source: @megandeangelis

Famous since 2008, Toronto born Meg’s focus is on fashion and lifestyle with everyday tips such as getting ready in the morning. Her channel MayBaby has earned more than 5 million subscribers. She loves to act, sing and perform, starring in a YouTube Red original movie called Dance Camp.

Nash and Hayes Grier

Nash and Hayes GrierNash and Hays Grier
Source: @nashgrier

Nash and Hayes Grier are part of a family destined for stardom, becoming famous through their videos with other siblings Will and Skylynn Floyd. Known as ‘The King of Vine’ with a massive 11.4 million followers, Nash has also gained over 4.4 Million followers on Twitter and 7.4 Million on Instagram. Nash has many big things coming up in his career, which include starring as Jack Sanders in the movie 'The Outfield' with best friend, vine star and room-mate, Cameron Dallas. Brother Hayes is no slouch either - he was the youngest contestant ever on Dancing With The Stars, and stars in the TV show Freakish.

Claudia Sulewski

Claudia SulewskiClaudia Sulwski
Source: @claudiasulewski

With over 4.5 million views per month on her YouTube channels, this actress, host and influencer from the midwest is a force to be reckoned with. Due to her massive appeal to young girls, Claudia was made the official face of Teen Vogue and their special correspondent, fronting awards shows and red carpet premieres like the MTV Movie Awards. But now Claudia has crossed over into her real passion - acting in movies and TV, with a starring role in the social media thriller T@gged alongside Lia Marie Johnson, Jc Caylen, Lulu Antariksa and Lukas Gage.

Liza Koshy 

Liza KoshyLiza Koshy
Source: @lizakoshy

Better known as Lizzza, this comedic influencer has a whopping social reach of 16 million peeps. First gaining a mass following on Vine with her comedic videos with titles like "How girls check out guys vs. How guys check out girls", Lizzza was named Breakout Creator at the 2016 Streamy Awards. More recently, Lizzza has been concentrating on acting and producing, with roles in Boo! A Madea Halloween, Jingle Ballin’ and the breakout hit Freakish, which she stars in alongside other influencers. 

DeStorm Power

De StormDe Storm
Source: @destorm, BET 
 
With a name like DeStorm Power, you’re never going to sit in a corner and not be noticed. This high-octane internet personality, comic actor and musician with approximately 2 million subscribers, is also host of TV show, PUNK’D.

Aidan Alexander

Aiden AlexanderAiden Alexander
Source: @aidenalexander, Integrity Film Productions
 
Idaho native, Aidan started acting at age 5 and his fame has skyrocketed from there. He’s a true triple threat - writing, acting and directing videos for his fashion and lifestyle YouTube channel. Aidan’s first big screen appearance was in 2013 in Red Wing, followed by a role in Granite Flats.

While we’re talking about the rise of the influencers, then we should mention some of the initiatives which are harnessing their power...

Special mention must go to the #1 Gen Z entertainment brand in the world – 

Awesomeness TV, which has over 600 million social followers and over 25 billion (yes, you read that correctly BILLION) views worldwide. 

Awesomeness TV is a network like no other, starting out as a YouTube brand and now conquering the world. They produce hundreds of hours of cool, original movie and TV content distributed on over 30 platforms, connecting audiences on which ever platform or device they choose. 

Their amazing talent pool includes many of the influencers mentioned above and series like Guidance, T@gged and Freakish – speaking of Freakish, each of the influencers who star in this TV show described as The Breakfast Club meets The Walking Dead, drove over 100 million social impressions alone on the day of its launch. That’s pulling power!

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